As the second part in this series about technology and how you can use it to market your business as a real estate professional, I would like to talk about 2 more of my favorite social media websites/apps, Pinterest and Instagram!
Obviously, these two are both photo based and that can visually help you with your business of selling homes. That is a given, but let’s take a look at some other uses that might tie in prospective clients ideas and interests to attract attention to your websites.
Let’s start with Instagram, it’s the main picture taking app available on all OS platforms. The neat thing about Instagram is that it allows you to augment your pics with effects that can provide different looks for your photos. Once you take a picture, you can change it, then add a caption and post it on your timeline, for others to view and critique. It also can be posted on your Facebook wall. This gives you plenty of overlap, as far as getting your pics out there for consumption. They are also now available to post on your Pinterest boards. There are some other products that you can use to utilize to your Instagram pictures, like Prinstagram! This company will create posters, photos, books and other similar products, which you can use for promotion, records, gifts, whatever you may need it for. You have your friends “following” you and that statistic is prominent at the top and it attests to your range of influence. It’s good to follow people as well as be followed. Mixing in promotional pics with your personal pics makes following you more palatable if your idea is to advertise on the app. Too much advertising, and you will lose people that may not be interested in what you are trying to sell. However, they may stick around if you keep them interested, just ask my wife!
Pinterest is the new darling of the social universe! It arranges pictures onto “boards” of your choice and allows you to create a photo album of who you are. There are almost an infinite amount of picture offerings available for you to peruse as you scroll through the main page. The search field at the top allows you access to countless different categories of pics. However, you are not allowed to upload certain content onto the site. This is a good thing because it doesn’t allow for inappropriate photos and it creates a kind of shopping mall/catalog effect, which allows the user to wander without any kind of forced agenda by the website. The great thing about Pinterest is how random everything is, but it also adapts to your preferences based on pictures you have chosen. Suddenly, hours have gone by and you don’t realize it, but you have over 50 pictures “re-pinned” onto various boards and the pics just keep on coming as you scroll down.
But, how does this work for you, the real estate agent that is looking to market? Well, as I say in our little info class here at Spencer, you can create boards that are useful to prospective clients and that can garner traffic to all of your websites. There are icons at the top to put in your website, and they only need to click on the icon to go straight to your website. There is another for your Facebook page, which you can spider off to your fan page or you Instagram pics or any other media you have tied to your wall. Also, there is a spot for your phone # and a bio. What gets people to your website? Well, let’s think about what people that are looking for a house or looking to sell a house are looking at. First, home improvement ideas, looking to fix things in order to get the most out of their home. Second, furnishings or staging ideas, either furnishings for their new house or staging ideas for the open houses during the sales process. Third, pictures or photos, to blow up , print , and frame to decorate their home. Those are the easy ones. What else? I tell most students to put recipes on there! The fact that people go to Pinterest to see pics of successful recipes and then take that task on themselves, is what is interesting about this website! Use that to drive traffic to your boards and your website and YOUR BUSINESS! If your collection is good enough, you might get enough followers to reach the ultimate point of having an audience so big, that companies will PAY you to pin photos of their products onto you board!!! But also, there is almost a guarantee that this will drive more traffic to your business website, and create a buzz about your business. You can utilize Pinterest to aid in the staging of your own properties and then turn around and show your successes on this site, Facebook, and Instagram! Think of a wonderful place where you can market your properties, market the items you use to market your properties, market your business, and make money off of all the different streams. The best part is, this only drives your business and your following further!!!!!!!!!
If you are interested in learning more about how these sites can work for you, please call Spencer School of Real Estate today to see when the next round of social media mini-class lunch & learn sessions are! Check us out on the web too, http://www.spencersschool.com